If you look up business-minded in the dictionary, you might find Crystal Anderson’s photo there. After earning a degree in cosmetology and successfully establishing herself in restaurant management, Anderson branched out to start her first business at age 21—a small, condominium-cleaning operation called V.I.P. Cleaning that now has over six-hundred devoted clients. Anderson next acquired Exit Realty of Daytona. She purchased Exit’s Daytona-area listings, their property management and rental agreements, as well as their office furnishings and equipment, merging them into real-estate powerhouse Oceans Luxury Realty. In 2013, progressive-minded Anderson further expanded the Oceans holdings by purchasing Tyler Property Management and Harbour Village Realty.
Though Anderson’s business management success appears, on the surface, to be forefront in her mind, she is quick to point out that family is what she puts front-and-center in her life. Her husband Maurice Smith manages her local businesses and assists with many aspects of client satisfaction, and her siblings and four children lend helping hands whenever extra effort is required to push her businesses to the next level.
Anderson isn’t one to rest on her many laurels, however; even now she is working on plans to create an umbrella management unit that will serve over 750 properties in the greater Daytona area. When asked about her passion for business, Anderson’s face lights up. “I love growing my businesses, but my true passion is helping people and making them smile.”